Where new
life begins

ARTSMedia Denmark offers media for Assisted Reproduction and with a unique combination of expertise from the scientists Lotte Stroebech, CEO, Doctor of Veterinary Medicine, PhD and Claus Yding Andersen, MSc, Doctor of Medical Science. This exceptionally strong partnership provides a range of ART media with high standard, high quality and based on many years of research. 

ARTSMedia In Vitro Culture Medium
ARTS Media Denmark - Baby picture 4
ARTS Media Denmark - Baby picture 3
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ARTS Media Denmark - Baby picture 1

ARTSMedia Denmark history

ARTSMedia Denmark is founded by Professor Claus Yding Andersen and Dr Lotte Stroebech. Our investor China Medical International Health Ltd, HK, China,  is owned by a group of fertility clinics that represents more than 50.000 cycles/year throughout China and the United States. Our company  offers media for Assisted Reproduction and with a unique combination of expertise from Dr. Lotte Stroebech and Dr. Claus Yding Andersen this exceptionally strong partnership will provide a range of ART media with high standard,  high quality, and based on many years of research.
It is our company DNA to provide innovative media formulations based on strong scientific evidence and extensive quality control tests on every released batch by also including a Bovine Embryo Assay (BEA) in addition to MEA testing.
With an exceptional large access to data from investor clinics and the extensive feedback through the post-market surveys on the number of cycles, pregnancies, and live births we ensure optimization and follow up on our product quality and performance.

ARTSMedia - Media for Assisted Reproduction
ARTSMedia - News

Lotte Stroebech

CEO, CSO, Owner and Doctor of Veterinary Medicine, PhD

First in the world to formulate and market a commercial serum-free ready-to-use media range for animal IVF, sold to IVFBioscience, UK. In 4 years positioned as global #1 best performing IVF media and protocol.
Head of bovine IVF research laboratory at Origio, Cooper Surgical Denmark.
A laboratory established and operated by Lotte Stroebech for 6 years.

Academic work
Supervising international Phd students and Postdocs.
Research partner in research projects EliteOva, Elitesemen, Searmet, GIFT Brazil, +20 publications within assisted reproductive technology and embryo physiology, co-attracted + 6 mio DKK in research funds within embryo and IVF research.
Laboratory Director at IVF Laboratory at Faculty of Health and Medical Sciences.
Department of Veterinary and Animal Sciences, Copenhagen Denmark.

Founder of

  • Stroebech IVF Universe
  • Stroebech Media
  • ETB, EmbryoTrans Biotech
  • ARTSMedia Denmark

Board positions
Chairman of the board of Danish society of Reproduction and Fetal Development, DSRF.
Board member at International Embryo Technology Society, IETS.
Association of Embryo Transfer society Europe, AETE.

IVF Experience
I have consulted with more than 300 IVF laboratories within animal research and animal production worldwide helping them get established or to improve results in existing laboratories.

Lotte Stroebech - ARTS Media Denmark - CEO, Owner and Doctor of Veterinary Medicine, PhD
Claus Yding Andersen - ARTS Media Denmark

Claus Yding Andersen

CSO Consultant, Owner and Doctor of Medical Science, Professor of Human Reproductive Physiology

Claus Yding Andersen was Scientific Director of the Laboratory of Reproductive Biology, University Hospital of Copenhagen, Denmark, and Professor of Human Reproductive Physiology with the Faculty of Health and Medical Sciences at the University of Copenhagen. He is educated as MSc (1979) and DMSc (1997) and has spent almost his entire career in reproductive medicine at LRB.

Professor Andersen was a member of the team that introduced IVF to Denmark in the mid-1980s and have worked as a consultant in more than 10 fertility clinics nationally and internationally. During the early years of IVF in Denmark, he produced and sold media for IVF treatment to all Danish IVF clinics and has been involved in media improvements throughout the years.

During the last twenty years he has headed a national program of cryopreservation of human ovarian and testicular tissue. He is considered one of the pioneers in this field and continues to expand the indications for the use of ovarian tissue cryopreservation in different clinical settings. 

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